The Cool Underdog Company in the Gun Industry with Chris Long of Walther Arms

About this episode

Chris Long discusses his journey and Walther Arms' innovative approach in the gun industry.

"Remember that being underestimated is an opportunity. Carve out your own niche, innovate, and let your authenticity do the talking." Episode Summary:Welcome to this episode of The Gun Experiment, where Big Keith and I sit down with Chris Long, the content and communications manager — now head of marketing — for Walther Arms. We kick things off sharing funny and awkward stories from daily life, then dive into Chris’s unique journey from fuel tank cleaning to leading marketing for one of the gun industry’s most innovative brands. We explore Walther’s approach to product development, social media restrictions, creative marketing strategies, and how being the “underdog” is actually a pretty great place to be. We discuss Walther’s generous 30-day money-back guarantee and their efforts to expand gun culture into fringe markets like action sports, cars, and martial arts. Chris shares behind-the-scenes insights on product innovation (hello, PDP and the drift car!), the importance of training, and why pistol shooting should be treated almost like a martial art. If you’re curious about where Walther is headed, how they keep things “real,” and how brands can help normalize responsible…

People in this episode

Host: Big Keith

Guest: Chris Long

Topics covered

• gun industry
• marketing
• product development
• innovation
• responsible firearms ownership
• social media
• underdog

Keywords

• Walther Arms
• Chris Long
• gun culture
• marketing strategies
• product innovation
• pistol shooting
• 30-day money-back guarantee

Mentioned in this episode

Organizations: Walther Arms

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