The Gun Rack -  How Custom Holsters Can Add Value To Every Sale

The Gun Rack - How Custom Holsters Can Add Value To Every Sale

March 4, 2026 · 52 min · Episode 214

About this episode

The episode discusses how custom holsters can enhance sales and features insights from industry professionals.

This week Christian sits down with Steve Ross and SDI grads Owen Chambers and Talon Jayne, and we’re joined by Brandon Golob from Freedom Protective Gear and HolsterSupply.com. If you’ve ever walked a gun show and seen a guy making holsters in real time — talking, selling, adjusting retention, and running what looks like a one-man assembly line — that’s Brandon. In this episode we cover: • How he built the business straight out of high school • Running 200+ events a year and what actually makes a show profitable • Making holsters off the customer’s firearm (and why fit matters more than flash) • His template system and how shops or SDI grads can add holsters as a real revenue stream • Wholesale vs. direct-to-consumer strategy • Life on the road — including stolen trailers, blown transmissions, and still showing up There’s a lot in here for SDI students thinking about side income, shop owners looking for margin, or anyone curious what the grind in this industry really looks like. Check out Brandon: www.freedomprotectivegear.com and www.holstersupply.com Learn more about SDI programs: https://www.sdi.edu/ytlearnmore/

People in this episode

Host: Christian

Guests: Steve Ross, Owen Chambers, Talon Jayne, Brandon Golob

Topics covered

Keywords

Mentioned in this episode

Organizations: Freedom Protective Gear, HolsterSupply.com, Sonoran Desert Institute

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