About this episode

The episode explores the legacy of Gun Digest and the evolution of the firearms media industry.

In this episode of The Gun Rack, Christian Sequerra is joined by SDI co-hosts Steve Ross, Jarred McNeely, and Rick Casner to welcome Jim Schlender (Group Publisher) and Luke Hardell (Editor-in-Chief) from Gun Digest. The group dives into the enduring legacy of Gun Digest—which has been a staple in the firearms community since 1944—and discusses how the industry has transitioned from traditional print to a multi-platform digital world. Jim and Luke share their personal career paths, from writing catalogs at Cabela's to managing some of the most influential titles in the industry, including Recoil and Off-Grid. They also explore the critical importance of communication skills for gunsmiths and content creators alike, the rise of "infotainment," and why a physical reference book still beats a digital screen when you're working at a gun bench. What You'll Learn in This Episode:The History of Gun Digest: How a brand started in 1944 remains the "World’s Greatest Gun Book." Career Insights: Tips for aspiring outdoor writers and journalists on how to break into the industry and the importance of integrity over "influencer" perks. The Gunsmith’s Library: Why SDI utilizes Gun Digest’s…

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