Heart-Led Leadership & Hard Decisions: Culture, Resilience, and Rebuilding a Salon Team | Ash Fortis | Stylist & Owner, XO Hair Lab | Director of Education, Sharkfin Shears

About this episode

Ash Fortis discusses the challenges and lessons learned in heart-led leadership and rebuilding a salon team.

In this episode, Ash Fortis , owner of XO Hair Lab and Director of Education at Sharkfin Shears, shares how health challenges, financial pressure, sweat equity, and major business setbacks shaped the leader she became. From navigating a team walkout during COVID to rebuilding stronger, Ash breaks down the hard side of heart-led leadership: protecting the culture, making difficult decisions, and creating a salon team that can actually last. 🚨🎤Ash will be joining the Owner’s Panel at our upcoming Conference, Beauty Business Brunch 2026 in DC , where we’ll go deeper on leadership, management, growth, and what it really takes to build a strong beauty business from the inside. 👀 Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch Key Takeaways: 🔅Build proof before you ask for opportunity - Ash used a portfolio, before-and-afters, and professionalism early in her career to show salons what she could do before she had years of experience. 🔅Sweat equity is part of building something real - Ash’s experience with education, brand building, and ownership shows that many opportunities require time, investment, and unpaid effort before the payoff comes…

People in this episode

Guest: Ash Fortis

Topics covered

• leadership
• salon culture
• business resilience
• team building
• entrepreneurship

Keywords

• leadership
• salon team
• business setbacks
• culture
• resilience
• hard decisions
• sweat equity

Mentioned in this episode

Organizations: XO Hair Lab, Shark Fin Shears

Places: DC

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