About this episode

Evan Zhao discusses the challenges and strategies of bringing a new pet allergy solution to market.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Evan Zhao of Pacagen to discuss how his team developed and marketed a new kind of pet allergy solution designed to help people live more comfortably with the animals they love. Evan shares the challenge of bringing a product to market when customers do not already understand the category. Unlike products built around familiar trends like magnesium, creatine, or protein, Pacagen had to educate customers on why pet allerg...

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