Bold Branding, Radical Hospitality, and the Future of Social Media in Healthcare — with Mark Fisher

About this episode

Mark Fisher discusses innovative branding and social media strategies for healthcare with Frank Benedetto.

What if the reason your marketing feels flat is because healthcare taught you to strip every ounce of personality out of it? Mark Fisher built one of the most talked-about gyms in New York City not because he had the best equipment or the lowest prices, but because he refused to be boring. Mark Fisher Fitness grossed nearly $34 million over its lifetime, called its clients ninjas, and used a unicorn as its symbol. Mark's branding philosophy, rooted in the Seth Godin "purple cow" concept and a deep belief that people want to work with humans, not institutions, is something the healthcare world desperately needs to steal. This conversation starts in branding and takes a hard, honest turn into something a lot of business owners are privately wrestling with but rarely say out loud about social media. In this raw and wide-ranging conversation, Mark and Frank reveal: Why healthcare's obsession with over-professionalization is costing clinicians patients and what fitness figured out that healthcare hasn't How to identify what makes you genuinely angry about your industry and use that as the foundation of your brand (in a constructive way) Why building around a personal brand is a cheat…

People in this episode

Host: Frank Benedetto

Guest: Mark Fisher

Topics covered

• branding
• social media
• healthcare marketing
• entrepreneurship
• personal branding

Keywords

• healthcare
• branding
• social media
• Mark Fisher Fitness
• Seth Godin
• entrepreneurship
• personal brand

Mentioned in this episode

Organizations: Mark Fisher Fitness

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