Episode #334: Why EdTech Growth Requires a New Playbook
About this episode
The episode discusses the evolving go-to-market strategies in edtech with a focus on AI and changing buyer behavior.
In this episode, we talk with Sean Gannon of GTMppl about how go-to-market strategy in edtech is evolving in response to AI, changing buyer behavior, and tighter institutional budgets. They explore how traditional sales-led approaches are giving way to more data-driven, marketing-informed strategies—where being visible early in the buying journey is critical, and strong CRM, content, and intent data can determine whether a company even makes the shortlist.
More episodes of The Higher Ed Geek Podcast
- Episode #338: Rethinking Learning Ecosystems for an AI-Driven World
- Episode #337: Building an AI-Ready Campus Infrastructure
- Episode #336: Building Smarter Transfer Pathways for Today’s College Students
- Live at Engage Summit 2026 with Alex Russo
- Live at Engage Summit 2026 with Drs. Ashlyn Wilson & KJ Askew
- Live at Engage Summit 2026 with Sara Custer
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