How Farmers Can Make Direct-to-Consumer Work | Agriculture, Marketing & Modern Farming

About this episode

This episode discusses the challenges and strategies for modern farmers to succeed in a changing agricultural economy.

Food systems are shifting. Farming is shifting. And the reality is — making a living in agriculture today looks nothing like it used to. In this episode of The Homestead Education Podcast, Kody Hanner sits down with Lexi Wright of the Farming on Purpose podcast for a real conversation about what it actually takes to make farming work in today’s economy — from direct-to-consumer sales to managing multiple income streams and navigating the challenges modern farmers are facing. From the disconnect between consumers and their food to the growing pressure on farmers to become marketers, educators, and business owners all at once — this episode breaks down what’s really happening behind the scenes. This isn’t about going back to the “old way” of farming.It’s about building something that actually works today. If you care about: Direct-to-consumer farming and selling your products The reality of farm income and multiple revenue streams Marketing and building relationships with customers Small-scale farming, homesteading, and sustainability Understanding where your food comes from This episode will challenge how you think about agriculture — and what it takes to make it work. In This…

People in this episode

Host: Kody Hanner

Guest: Lexi Wright

Topics covered

• direct-to-consumer farming
• modern agriculture
• marketing in farming
• multiple income streams
• consumer disconnect
• sustainability

Keywords

• farming
• direct-to-consumer
• agriculture
• marketing
• income streams
• sustainability
• consumer education

Mentioned in this episode

Organizations: Farming on Purpose

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