About this episode

Julie Swan discusses how to align messaging to sell higher priced puppies and improve breeding program profitability.

In this episode, I'm breaking down why even the best puppies won't sell if your messaging is out of sync, and how a few strategic pivots can help you finally reach your ideal buyer. By getting into alignment, you can stop chasing leads and start naming your price for the dogs you love to raise. Join me to learn how to make your breeding program more profitable and a whole lot easier to manage.

More episodes of The Honest Dog Breeder Podcast

• #132 - Purposeful Chaos in Your Breeding Program · March 21, 2026 · 11 min
• #131 - Why Dog Breeding Feels So Overwhelming - and what to do about it · January 30, 2026 · 42 min
• #130 - The Breeder You Need to Stop Being · January 23, 2026 · 11 min
• #129 - What Actually Makes a Good Dog Breeder · January 16, 2026 · 13 min
• #128 - Q&A - All About Puppy Deposits · January 8, 2026 · 13 min
• #127 - Setting Up Your Year for Success · January 1, 2026 · 13 min

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