#125 - The Secret to Higher Priced Puppies

#125 - The Secret to Higher Priced Puppies

From The Honest Dog Breeder Podcast by Julie Swan

December 18, 2025 · 7 min

About this episode

Julie Swan discusses how to align messaging to sell higher priced puppies and improve breeding program profitability.

In this episode, I'm breaking down why even the best puppies won't sell if your messaging is out of sync, and how a few strategic pivots can help you finally reach your ideal buyer. By getting into alignment, you can stop chasing leads and start naming your price for the dogs you love to raise. Join me to learn how to make your breeding program more profitable and a whole lot easier to manage.

People in this episode

Host: Julie Swan

Topics covered

  • puppy pricing
  • breeding program
  • marketing strategy
  • ideal buyer
  • profitability

Keywords

  • puppies
  • breeding
  • messaging
  • sales strategy
  • profit

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