Corey Rosen: Humanizing Leadership Communication for B2B Executives

About this episode

Corey Rosen discusses the importance of storytelling in leadership communication and how it can create deeper connections within teams.

"Think about your why — and the what you say then can have more impact because it's got what I like to call the story below the story. The why is the message. The why is the meaning. The why is the inner life of that." — Corey Rosen Your all-hands isn't failing because you're a bad communicator. It's failing because you're communicating information when your team is waiting for a reason to care. Corey Rosen has spent his career at the intersection of storytelling, performance, and human connection — hosting The Moth Story Slams, teaching at NYU, writing for Comedy Central, and racking up VFX credits on Star Wars and Mission Impossible. When he talks about the mechanics of story, he's not speaking from a TED Talk. He's speaking from thousands of hours watching real humans connect, freeze, recover, and earn a room. In this conversation, Corey breaks down why leaders who've mastered the data haven't mastered the room — and what the "story below the story" actually does to the human brain when a leader is willing to tell it. What you'll take away from this conversation: Why your team doesn't have a data problem — they have a meaning problem, and storytelling is the fix The "story…

People in this episode

Host: Karl Pontau

Guest: Corey Rosen

Topics covered

• leadership communication
• storytelling
• human connection
• B2B executives
• meaning in communication
• trust building

Keywords

• leadership
• communication
• storytelling
• human connection
• B2B
• trust
• data problem
• meaning problem

Mentioned in this episode

Organizations: The Moth, NYU, Comedy Central

Books & works: Star Wars, Mission Impossible

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