About this episode

The episode features Chris and Kevin from Wilderness Athlete discussing the supplement industry and the importance of foundational health.

In this episode, we are joined by Chris and Kevin from Wilderness Athlete. Family-owned and operated for over 15 years, WA operates differently from many modern supplement companies, which are fueled by massive venture capital and rely on "white-labeling" pre-made formulas. Chris and Kevin explain why they have always prioritized proprietary, peer-reviewed science and rigorous product testing. Key Topics & Takeaways: The White-Labeling Reality: Discover how the largely unregulated supplement industry operates, where many brands simply slap their own label on generic formulas instead of doing actual research. High Performance Demands Foundational Health: Why Wilderness Athlete’s top-selling products focus on everyday foundational health—like multivitamins, fish oil, and gut health—rather than just "high-octane" in-the-field formulas. Modern Food vs. Nutritional Deficiency: How modern agricultural practices grow food faster but leave fruits, vegetables, and even meats nutritionally deficient compared to decades ago, making smart supplementation more relevant. The Creatine Boom: A deep dive into the massive wave of recent creatine research. Learn about its surprising cognitive…

People in this episode

Guests: Chris, Kevin

Topics covered

• supplement industry
• foundational health
• nutritional deficiency
• creatine research
• sleep and recovery
• middle-aged athlete

Mentioned in this episode

Organizations: Wilderness Athlete

More episodes of The Hunt Backcountry Podcast

• The Backcountry Blueprint (Part 5) — The Physical Foundation for Backcountry Hunting · May 31, 2026 · 37 min
• 582 | Form Returns — Tripod Shooting, Hunting Accuracy, The Best Creedmoor, Ultralight Rifles, & More · May 27, 2026 · 2h 8m
• 581 | Hunting for Mental Health with Dr. John Delony · May 20, 2026 · 1h 5m
• The Backcountry Blueprint (Part 4) — Building A Gear System You Can Trust · May 17, 2026 · 1h 19m
• 580 | Nutrition Without The Noise: Forget Trends & Find Results · May 13, 2026 · 1h 19m
• 579 | Our Spring Bear Hunt Story, Tactics, & Gear · May 11, 2026 · 48 min

Explore listener stats, chart rankings, contacts and more on the The Hunt Backcountry Podcast podcast page.