About this episode

Imad Jack Karam interviews Dr. Robert Cialdini about the psychology of influence and its application in today's digital world.

In this episode of The IJK Podcast, host Imad-Jack Karam sits down with Dr. Robert Cialdini, the world-renowned psychologist and author of the bestselling books Influence and Pre-Suasion. Dr. Cialdini’s groundbreaking research on the psychology of persuasion has shaped how businesses, leaders, and everyday people understand influence. Together, we explore how his seven timeless principles apply in today’s fast-changing digital world — and what they mean for business, leadership, marketing, and communication in the age of AI. In this conversation, we cover: How the Seven Principles of Influence hold up in 2025 The art of Pre-Suasion in an attention-scarce world The application of influence principles in the digital world Using influence ethically in leadership and business Influence and LLMs What the future of influence might look like If you’ve ever wondered why people say yes — and how influence can be used ethically to inspire action — this episode is for you. Subscribe for more conversations on psychology, leadership, technology, and personal growth. #RobertCialdini #Influence #PsychologyOfInfluence #Persuasion #PreSuasion #BehavioralScience #EthicalPersuasion

People in this episode

Host: Imad Jack Karam

Guest: Dr. Robert Cialdini

Topics covered

• psychology
• persuasion
• influence
• leadership
• digital marketing
• AI

Keywords

• psychology of influence
• persuasion principles
• ethical influence
• digital world
• leadership
• marketing
• AI

Mentioned in this episode

Books & works: Influence, Pre-Suasion

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