About this episode

Liz Thomas interviews Craig Shapiro about the future of wearable technology and its investment potential.

Wearables have gone from counting steps to tracking sleep, recovery, heart health, and more. But the bigger story may be what all that data makes possible next. In this episode of The Important Part, Liz Thomas sits down with Craig Shapiro, CEO of Collaborative Fund and an early investor in WHOOP, to discuss why he believes wearable technology is still in its infancy. Using WHOOP’s rise from a niche product for elite athletes to a company valued at more than $10 billion as a case study, Craig shares his perspective on how he spots consumer behaviors before they become mainstream. The conversation explores what happens as people gain more access to their own health data, why the technology itself may eventually fade into the background, and how that shift could create entirely new products and industries. Craig also shares the “villain test” he uses when evaluating companies and gets candid about why some strange ideas take off while others, including cricket-protein bars, never catch on. Subscribe to The Important Part for smarter conversations about markets, investing and the forces shaping your financial future. For more, read Liz’s column every Thursday at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠On…

People in this episode

Host: Liz Thomas

Guest: Craig Shapiro

Topics covered

• wearable technology
• health data
• consumer behavior
• investment
• market trends

Keywords

• wearable tech
• health tracking
• investment strategies
• consumer trends
• data access

Mentioned in this episode

Organizations: Collaborative Fund, WHOOP, SoFi

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