Innovating the GLP-1 Health App Market with Aja Beckett of Shotsy | The Innovators & Investors Podcast

About this episode

Aja Beckett discusses her journey in creating Shotsy, a health app for GLP-1 medication users, and the challenges of building a subscription business in healthcare.

In this episode, we explore the rise of Shotsy, the leading companion app for GLP-1 medication users. Founder Aja Beckett discusses her transition from a software engineer to a health-tech entrepreneur, the importance of community-led growth, and the nuances of building a subscription business in the modern healthcare landscape. Learn more about Shotsy work at: https://www.shotsyapp.com/ Connect with Aja Beckett on LinkedIn at: https://www.linkedin.com/in/aja-beckett/ Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/ Want to learn more about Kristian Marquez's work? https://finstratmgmt.com

People in this episode

Guest: Aja Beckett

Topics covered

• health-tech
• GLP-1 medication
• community-led growth
• subscription business
• entrepreneurship

Keywords

• GLP-1
• health app
• Shotsy
• Aja Beckett
• subscription business
• healthcare
• community growth

Mentioned in this episode

Organizations: Shotsy, FinStrat Management, Inc., LinkedIn

Places: healthcare

More episodes of The Innovators & Investors Podcast

• Automating Climate Resilience and Asset Protection with Harry Statter of Frontline Wildfire Defense System I The Innovators & Investors Podcast · June 2, 2026 · 45 min
• Building the Future of Crypto Trading with Rick Marini of Rails | The Innovators & Investors Podcast · May 26, 2026 · 45 min
• Redefining Digital Consciousness with Vishnu Hari of ego | The Innovators & Investors Podcast · May 19, 2026 · 45 min
• Applying Global Brand Platforms to Early-Stage Growth with Jennifer Zimmerman of X&O | The Innovators & Investors Podcast · May 12, 2026 · 45 min
• Strengthening the Competitive Edge of American Startups with Bobby Franklin of NVCA | The Innovators & Investors Podcast · May 5, 2026 · 43 min
• Investing in Human Capital for a Sustainable Planet with Cyrus Wadia of Activate | The Innovators & Investors Podcast · April 28, 2026 · 42 min