What McDonald's Taught Me About Fixing US Soccer

What McDonald's Taught Me About Fixing US Soccer

July 12, 2026 · 23 min

About this episode

Neil Crawford explores insights from his son's perspective on youth soccer and connects it to engagement psychology and development plans.

This week I sat down with my son after a tough World Cup run and asked him a simple question — his answer sent me down a rabbit hole. I ended up connecting the dots between engagement psychology, an old fast food trick from the 90s, and why so many youth development plans miss the point entirely. Plus: an update on new training content I just filmed, and a play-space idea I can't stop thinking about.

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