The Untold Stories of Wholesalers and Brokers

The Untold Stories of Wholesalers and Brokers

From The Insurance Guys Podcast by Scott Howell & Bradley Flowers

April 22, 2026 · 55 min

About this episode

The episode discusses trends and challenges in the insurance industry with insights from guest Max of Novella.

In this episode of The Insurance Guys Podcast, hosts Scott Howell and Bradley Flowers welcome Max from Novella to discuss trends and challenges in the insurance industry. The conversation covers wholesaler processes, the evolving role of brokers, and the impact of technology and surplus lines on the market. Max shares insights from his time at Lemonade and his journey founding Novella. The episode features industry anecdotes, including a humorous story about Bradley dropping his visitor badge in a toilet at Progressive HQ, and highlights the importance of relationships and adaptability in insurance. Bullet Points - Personal anecdotes and humorous stories related to the insurance industry. - Introduction and background of a new participant, Max, and his company, Novella. - Examination of the relationship between retail brokers and wholesalers. - Challenges faced by new entrants in the wholesaler market. - The evolving landscape of insurance technology and its implications. - Trends in property and casualty insurance, particularly regarding surplus lines. - The importance of independent brokers in providing tailored insurance solutions.

People in this episode

Hosts: Scott Howell, Bradley Flowers

Guest: Max

Topics covered

  • wholesalers
  • brokers
  • insurance technology
  • property and casualty insurance
  • surplus lines
  • industry challenges
  • relationships in insurance

Keywords

  • insurance industry
  • wholesaler processes
  • broker roles
  • technology impact
  • surplus lines
  • independent brokers
  • insurance anecdotes

Mentioned in this episode

Organizations: Novella, Lemonade, Progressive

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