When outsiders try, and fail, to build a car #317

When outsiders try, and fail, to build a car #317

From The Intercooler by Dan Prosser and Andrew Frankel

June 8, 2026 · 48 min · Season 1 · Episode 317

About this episode

Andrew Frankel and Dan Prosser discuss the challenges faced by major brands attempting to enter car manufacturing.

Andrew Frankel and Dan Prosser discuss the challenges of massive brands who try to enter the world of car manufacturing. How many succeed? Dyson, Apple, and Google all invested hundreds of millions only to find it was rather harder than they expected.  Use coupon code pod20 at checkout to get 20% off an annual subscription to The Intercooler's online car magazine for the first year! Listen to this podcast ad-free, and enjoy a subscriber-only midweek podcast too. With a 30-day free trial, you can try it risk-free – https://www.the-intercooler.com/subscribe/   Find out more about JBR Capital here –  https://www.jbrcapital.com   Use coupon code Ti10 to get 10% off your Supernatural Car Care order –  https://supernaturalcarcare.com/   Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Andrew Frankel, Dan Prosser

Topics covered

  • car manufacturing
  • challenges of brands
  • automotive industry
  • failed car projects
  • technology companies

Keywords

  • car manufacturing
  • Dyson
  • Apple
  • Google
  • automotive challenges
  • failed projects
  • technology companies

Sponsors

The Intercooler, Supernatural Car Care

Mentioned in this episode

Organizations: Dyson, Apple, Google, JBR Capital

Products: Supernatural Car Care

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