About this episode

Zoë Feldman discusses how to create a scalable service menu for design studios without compromising brand integrity.

Season 9 of The Interior Collective Podcast is brought to you by Materio. Hi, and welcome back to The Interior Collective. I'm your host, Anastasia Casey, and today I'm thrilled to welcome back one of the most business-savvy designers working right now — and one of the most generous guests we've ever had on this show. If you were here for Zoë's first episode, you know she walked us through her six-step design process with a level of clarity and detail that genuinely stopped designers in their tracks. The questions kept coming, and honestly, so did mine. So when I started thinking about who I wanted back in Season 8, Zoë was at the top of my list. Zoë Feldman is the founder of Zoë Feldman Design, a studio with offices in both Washington DC and New York City, specializing in high-end residential interiors with a signature approach. She's been featured in Architectural Digest, Elle Decor, House Beautiful, and more — and beyond the press, she has spent years methodically building a studio that doesn't just produce beautiful work. It operates like a real business. In this episode, we're talking about something that every designer hits at some point in their growth: how do you build a…

People in this episode

Host: Anastasia Casey

Guest: Zoë Feldman

Topics covered

• service menu design
• business growth
• client management
• branding
• interior design

Sponsors

Materio

Mentioned in this episode

Organizations: Zoë Feldman Design, Architectural Digest, Elle Decor, House Beautiful

Places: Washington DC, New York City

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