About this episode

This episode explores the artistry and sustainability behind Fermoie, featuring insights from Managing Director Jamie Shawcross.

Join host and Dublin-based interior designer Tanya Neufeld Flanagan to discover how the team behind Farrow & Ball moved on to creating Fermoie, an artisan-centric fabric house out of Wiltshire in the UK. Fermoie blends artistry, heritage, and sustainability to redefine British fabric design. Learn what pattern, colour, and texture add to your home when it feels like something is missing. In this episode, Jamie Shawcross, Managing Director, shares insights into the brand's passionate approach, from color mastery to eco-conscious manufacturing, making elegance accessible for all. Takeaways The philosophy behind Fermoie's understated textiles and how subtlety influences design The unique craftsmanship process: hand-drawn motifs, rotary screen printing, and texture The importance of color storytelling rooted in heritage and natural pigments Sustainability commitments: B Corp certification, eco-friendly supply chain, and recycled outdoor fabrics The role of interior design in choosing and layering fabrics for a lived-in, authentic look How Fermoie’s collections facilitate both professional designers and DIY homeowners The expanding range: wallpapers, wall coverings, and…

People in this episode

Host: Tanya Neufeld Flanagan

Guest: Jamie Shawcross

Topics covered

• fabric design
• sustainability
• interior design
• color theory
• artisanal craftsmanship
• pattern mixing

Keywords

• Fermoie
• fabric
• interior design
• sustainability
• color
• pattern
• craftsmanship
• textiles
• heritage

Mentioned in this episode

Organizations: Fermoie, Farrow & Ball

Places: Wiltshire, UK

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