About this episode
This episode explores the history and marketing evolution of Guinness, a brand synonymous with Irish pubs.
The famous 'pint of plain' has become one of the most recognisable commercial brands in the world, and is inextricably linked to the Irish pub. In light of a new Netflix series on the Guinness family, this episode dives into the real history of the 'Black stuff', and explores how the brand founded at St. James' Gate in 1759 has reinvented itself time and time again through the miracle of marketing.
Topics covered
- history
- marketing
- Irish culture
- Guinness
- commercial brands
Keywords
- Guinness
- Irish pub
- history
- marketing
- commercial brand
Mentioned in this episode
Organizations: Guinness
Books & works: Netflix series
Places: St. James' Gate
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