Gen Z Hates Marriage and Kids... Or Do They?!

Gen Z Hates Marriage and Kids... Or Do They?!

July 15, 2026 · 1h 7m

About this episode

The episode explores the cultural narrative surrounding marriage and children among Gen Z, featuring insights from sociologist Brad Wilcox.

Nothing has been a more powerful cultural narrative targeting our generation than the attack on marriage and having kids, telling us that our lives are effectively OVER the moment we say "I do" or bring new life into the world. As a result, the United States is living through a record low marriage rate and an all time low fertility rate--with many scholars asking "how did we get here?" and "how can we fix it?" Brad Wilcox is a Professor of Sociology at the University of Virginia, author of "Get Married: Why Americans Must Defy the Elites, Forge Strong Families, and Save Civilization," and a fellow at the Institute for Family Studies getting to the bottom of why Gen Z has been trending anti-marriage and anti-kids, and what our culture can do to turn things around. If you've taken yourself off the dating market, find yourself yearning for greater happiness in the midst of unprecedented loneliness, or are just looking for a new compass to orient yourself around in today's dating era--this episode is for you!! Grab a copy of Brad's book here 👉: https://a.co/d/0eNaib0X and read his incredible work at IFS here 👉: https://ifstudies.org/about-us/brad-wilcox Ep. 181 - - - Today's…

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