Why doesn’t more data produce better results?
About this episode
The episode discusses the paradox of having more data yet achieving poorer results in business insights.
Data is treated as a source of untapped riches for businesses, promising a world of better insight and easier management. What’s less discussed is how it’s possible to drown in this ocean of information – more data sometimes just means more noise, and this is as true in IT as in any other profession. Why doesn’t more data produce better results? Is there a better way forward? And what does this mean for the end users? On this episode of the ITPro Podcast, Bobby Hellard and Ross Kelly talk to Fernando Castanheira, the CIO of Riverbed. Castanheira's career has struck a balance between tech and finance, and how data is used to power businesses. He talks us through the mismatch between the amount of data available and how it's being used.
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