Roberto Dagnoni (Mercado Bitcoin), Ben Lizana (SoftBank)
From The J Curve with Olga Maslikhova by Olga Maslikhova
November 26, 2025 · 1h 2m · Season 4 · Episode 21
About this episode
The episode features a panel discussion on the challenges and opportunities in crypto adoption, particularly in Latin America, with insights from industry leaders.
Roberto Dagnoni is Executive Chairman of Mercado Bitcoin — Brazil’s largest crypto exchange. Ben Lizana is Principal at SoftBank Latin America. Gui Gomes is Founder and CEO of OranjeBTC. Recorded live at Digital Assets Conference 2025 in São Paulo, this panel covers the real bottleneck to mainstream crypto adoption, why Latin America’s volatility is creating a global edge, why public markets are suddenly hungry for digital-asset IPOs, and how stablecoins and tokenization are reshaping reserve assets. We cover the real bottleneck to mainstream adoption — the factor slowing growth more than technology, liquidity, or regulation, the emerging-market advantage and why Latin America’s volatility and innovation pressure are creating a global edge, the new IPO class and why public markets are suddenly hungry for digital-asset companies, lessons from the last crypto cycle on the mindset founders and investors need to navigate hype and downturns, the future of digital money and how reserve assets, tokenization, stablecoins, and macro shifts will shape global adoption, and the everyday impact of how new financial primitives are already reducing friction in ordinary transactions. Subscribe…
People in this episode
Host: Olga Maslikhova
Guests: Roberto Dagnoni, Ben Lizana
Topics covered
- crypto adoption
- Latin America
- digital assets
- stablecoins
- tokenization
- public markets
- financial primitives
Keywords
- crypto
- Latin America
- IPO
- stablecoins
- tokenization
- digital assets
- financial transactions
Mentioned in this episode
Organizations: Mercado Bitcoin, SoftBank, OranjeBTC
Places: São Paulo
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