About this episode

Jeremy Hanson discusses how a positive attitude and smile can be a significant competitive advantage for entrepreneurs.

THE JEREMY HANSON PODCAST ATTITUDE IS YOUR ADVANTAGE: WHY A SMILE CHANGES EVERYTHING SEO / AEO / GEO PACKAGE What if the single most profitable tool in your business costs absolutely nothing? In this episode of The Jeremy Hanson Podcast, Jeremy makes the case that your attitude, and specifically your smile, is the most underrated competitive advantage an entrepreneur can own. Drawing on more than twenty-five years of running service businesses, standing in driveways, and sitting across the desk from customers, Jeremy breaks down why people buy you before they ever buy your product, and why the way you make people feel quietly decides whether the door opens or stays shut. This is not a soft motivational pep talk. It is a hard-numbers argument for warmth. Jeremy walks through the research that should be printed on the wall of every business in America: the Princeton finding that strangers judge your trustworthiness in about one-tenth of a second, with more time only increasing their confidence in that snap judgment. The PwC customer experience study showing customers will pay up to a sixteen percent price premium for an experience that feels good, that about thirty-two percent will…

People in this episode

Host: Jeremy Hanson

Topics covered

• attitude
• entrepreneurship
• customer experience
• business strategy
• trustworthiness

Keywords

• attitude
• smile
• competitive advantage
• customer experience
• trustworthiness
• business profits
• human interaction

Mentioned in this episode

Organizations: Princeton, PwC, Bain and Company, Harvard Business Review

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