Podcasts / The Joe Pomp Show / Episode
How Netflix Turned Alex Honnold's “Life-or-Death” Climb Into a Calculated Business Bet
From The Joe Pomp Show by Joe Pompliano
January 30, 2026 · 8 min
About this episode The episode discusses Netflix's business decision behind airing Alex Honnold's free solo climb of Taipei 101.
There has been a lot of talk about how Netflix only paid Alex Honnold ~$500,000 for his free solo of Taipei 101. But the real story is why Netflix even felt comfortable enough to air it in the first place. Todays podcast breaks down the details.
People in this episode Host: Joe Pompliano
Topics covered Netflix Alex Honnold business strategy free solo climbing media production
Keywords Netflix Alex Honnold Taipei 101 free solo business bet climbing media
Mentioned in this episode Organizations: Netflix
Places: Taipei 101
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