The Locker Room is Not for Sale | Brian White

About this episode

Brian White shares insights on building genuine connections and team culture in college football amidst the challenges of modern sports.

On this episode of The Jon Gordon Podcast, I sit down with Brian White, veteran football coach, Harvard alum, and author of the upcoming book ' The Locker Room is Not for Sale ', out now! Brian opens up about his forty-year journey through some of college football's leading programs, sharing powerful lessons on what makes the locker room a place for genuine connection, growth, and authenticity. Together, we discuss the challenge of nurturing team culture in today's world of NIL and big money, and why true success is built on brotherhood, unity, and the power of the human touch—not just on transactions or talent. Hear why "real is real, real is rare, and real has no color," and learn how anyone, whether coach, leader, or teammate, can wake up flying, attack the day, and capture the moment. Brian shares so many gems. You'll walk away inspired to build stronger, more unified teams and communities, both on and off the field. Check out Brian's new book, The Locker Room is Not for Sale ! About Brian, Brian White is a career college football coach who has literally traveled the country for forty years and counting….chasing his passion for coaching and developing young men to be the best…

People in this episode

Host: Jon Gordon

Guest: Brian White

Topics covered

• team culture
• college football
• authenticity
• leadership
• NIL
• brotherhood

Keywords

• college football
• team culture
• leadership
• NIL
• authenticity
• coaching
• brotherhood

Mentioned in this episode

Organizations: Notre Dame, Wisconsin

Books & works: The Locker Room is Not for Sale

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