AI in the Music Industry with BBL Drizzy Creator King Willonius

About this episode

Morgan DeBaun interviews King Willonius about the transformative impact of AI on creativity and the music industry.

In this episode of The Journey, Morgan sits down with King Willonius — comedian, screenwriter, and creator of the viral "BBL Drizzy" track — to unpack how AI is transforming creativity, music, and culture. King shares his unconventional path into AI during the writer's strike, how one playful idea turned into the first-ever AI sample in music history, and why he sees AI as a creative superpower for artists who've already put in their 10,000 hours. Together, they explore: - The story behind BBL Drizzy and how it went from a joke to a Drake sample. - Why AI didn't replace King's creativity — it amplified decades of work. - The debate: should AI-generated songs be valued the same as human-made music? - The rise of AI-created artists and what that means for representation, ownership, and opportunity. - How AI can democratize creativity, especially for Black creators who've been historically boxed out of traditional industries. This is a wide-ranging, funny, and thought-provoking conversation about art, culture, and what it means to create in the age of AI. Order Morgan's Book, Rewrite Your Rules: https://www.amazon.com/Rewrite-Your-Rules-Achieve-Freedom/dp/0593725050 Join the…

People in this episode

Host: Morgan DeBaun

Guest: King Willonius

Topics covered

• AI in music
• creativity
• cultural impact
• Black creators
• music industry
• technology
• artistic expression

Keywords

• AI
• music industry
• creativity
• BBL Drizzy
• Black creators
• art
• technology
• cultural representation

Mentioned in this episode

Organizations: Amazon, TikTok, Instagram

Products: Rewrite Your Rules

Books & works: BBL Drizzy

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