Ocean Strategies - Episode #21
About this episode
Lawrence Poole discusses the concepts from 'Blue Ocean Strategies' and how creative leaders can navigate niche markets for mutual gain.
The book "Blue Ocean Strategies" was written by W. Chan Kim and Renée Mauborgne. Their book uses the term "ocean strategies" to describe the marketplace. It says that the usual market that most of us know and explore is the "Red Ocean Market" - this because it is being bloodied by the competition. The authors describe new marketplaces as Blue Ocean, and they assert that no company can prosper by only sailing Red Ocean waters. Podcaster Lawrence Poole does not see the market as one solid mass. Rather he sees a series of market niches that can join together in common interests for mutual gain. Poole tells creative leaders how they can sail Blue waters. He also reveals the 9 ways that markets niche. (10.27) Download the FREE eBook The Art of Woo
People in this episode
Host: Lawrence Poole
Topics covered
- market strategies
- business growth
- niche markets
- creative leadership
- competition
Keywords
- Blue Ocean
- Red Ocean
- marketplace
- niche
- business strategies
- competition
- creative leaders
Mentioned in this episode
Books & works: Blue Ocean Strategies
More episodes of The Jungle Times Podcast!
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- On Voluntary Simplicity - Episode #29
- Our Real Enemies - Episode #28
- On Auhtentic Leadership - Episode #27
- On Improving Team Performance - Episode #25
- Communicating With Power - Episode #24
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