117 | A Masterclass On How to Scale Facebook Ads With a Lead Magnet with Melissa Litchfield
About this episode
In this episode, Kara Duncan interviews Melissa Litchfield about optimizing lead magnets for better conversion rates in Facebook ads.
You've got a lead magnet. Maybe it's a checklist, a guide, or a template pack. You've promoted it, maybe even gotten some downloads — but those downloads aren't turning into clients. So what's actually going wrong? In this episode, I handed the mic to Meta ads expert Melissa Litchfield or Litchfield Media, and she is breaking down exactly why most lead magnets don't convert, what needs to be true before you spend a single dollar on ads, and how to test with just $5–$10 a day so you're not thr...
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