“I Was 40 And Said ‘Fu*k This’” — Bluey Creator Joe Brumm
About this episode
In this episode, Karl Stefanovic interviews Joe Brumm about the challenges and triumphs behind the creation of the global phenomenon Bluey.
Bluey is now one of the biggest shows in the world — a global brand worth billions. But it didn’t start that way. In this episode, Karl sits down with creator Joe Brumm to unpack the real story behind Bluey — the pressure, the doubt, and the moments where it nearly didn’t happen. Joe talks about: Having no savings and jumping from job to job for years Spending 20 years trying to get one shot at making something of his own The fear of failing after being handed a $6M budget Writing every episode himself — and having nowhere to hide when it didn’t work Saying “fuck this” and refusing to compromise on what Bluey should be He also opens up about: The moment Bluey went from a small Brisbane show to a global phenomenon Why success doesn’t make the pressure go away And what it actually feels like to have something you created take on a life of its own. This isn’t just a success story. It’s about backing yourself, handling pressure, and what happens when you finally get your shot — and have to deliver. A huge thanks to the legends at AG1 for helping me to stay well while I'm travelling around Australia filming this content. One scoop a day - all done in a minute. Give it a go with me. Go…
People in this episode
Host: Karl Stefanovic
Guest: Joe Brumm
Topics covered
- Bluey
- success story
- creative pressure
- personal journey
- global brand
- failure
- self-belief
Keywords
- Bluey
- Joe Brumm
- success
- pressure
- creative journey
- failure
- Brisbane
- AG1
Sponsors
AG1
Mentioned in this episode
Organizations: Bluey
Places: Brisbane
More episodes of The Karl Stefanovic Show
- Tony Abbott on Immigration, Energy Policy & Australia’s Future
- Shark Tank's Steve Baxter: “A soldier with a glue gun can build a drone in 45 minutes.”
- Ben Roberts Smith On Trial & Defences Dirty Little Secret
- Australia’s Defence Strategy Exposed — Are We Ready?
- Billionaire Queenslander John Wagner: "People Need To Know What's Coming Next"
- Karl Weekly: Fuel, Flights And A System Under Pressure
Explore listener stats, chart rankings, contacts and more on the The Karl Stefanovic Show podcast page.