About this episode

Karl Stefanovic interviews the family behind Ringers Western about their journey from a remote cattle station to building a successful clothing brand.

Australian success stories don't get much better than this. Karl sits down with the family behind Ringers Western to hear how three siblings from a remote Kimberley cattle station turned an idea sketched on a Weet-Bix box into one of Australia's fastest-growing clothing brands. From mustering cattle in some of the toughest conditions on earth to building a business based on family, resilience and hard work, this is the remarkable story behind the iconic Australian brand. The conversation covers: Growing up on El Questro Station in the Kimberley The campfire conversation that started Ringers Western Turning a sketch into a national brand Building a business as a family Leadership, entrepreneurship and Australian values The challenges of scaling a clothing company Why they're now setting their sights on America This is more than a story about clothing – it's about taking a simple idea and building something extraordinary. Subscribe for more conversations with the people shaping Australia. Thank you to our new exclusive partners, Ringers Western. There's never been a better time to try Ringers Western. Get 20% off your first order with KARL20 at https://ringerswestern.com

People in this episode

Host: Karl Stefanovic

Guest: Ringers Western Owners

Topics covered

• entrepreneurship
• family business
• Australian values
• clothing brand
• resilience
• leadership

Keywords

• Ringers Western
• Australian success stories
• clothing brand
• family business
• entrepreneurship
• Kimberley
• leadership
• resilience
• scaling business
• American market

Sponsors

Ringers Western

Mentioned in this episode

Places: Kimberley, El Questro Station, Australia, America

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