1163. Get Market Facing: The Simplest Growth Strategy There Is

1163. Get Market Facing: The Simplest Growth Strategy There Is

July 20, 2026 · 13 min

About this episode

Kelly Roach discusses effective growth strategies for businesses without advertising budgets.

This week Kelly cracks open the Business Breakthrough Confessional, where listeners write in the questions they don't necessarily want to ask publicly, and get a confidential answer on the show. What's inside: Why you don't need advertising money in year one How to borrow audiences other people spent years building Why live selling and referral marketing are making a comeback Finding pockets of time to build around a full-time job and family Timestamps 00:45 —Lead generation with no ad budget in year one 02:00 — Borrowing other people's audiences with virtual speaking 04:00 — Starting from 0: livestreams and daily engagement to build a network 05:30 — The 50,000-foot view: spend your time market facing 07:00 — Why live selling gets more valuable as AI takes over the feed 08:30 — Referral marketing and the return of analog strategies 10:00 — Building a business around a 40-hour job and a child 11:30 — The Miracle Hour as the hour-a-day starting point 12:15 — Keeping the faith: do not grow weary Resources & Mentions The Miracle Hour book — Kelly's one hour-a-day daily sales system, recommended as the starting point for anyone building with limited time; available on Amazon and…

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