Dismantling & Advocating The Power of Your Beliefs  w/ Behavior Design Expert Nir Eyal

Dismantling & Advocating The Power of Your Beliefs w/ Behavior Design Expert Nir Eyal

April 27, 2026 · 1h 11m

About this episode

Nir Eyal discusses the impact of beliefs on motivation and behavior, exploring the intersection of psychology and human potential.

Not truths, but theories to consider in regards to yourself and your beliefs and ultimately how your beliefs are guiding your life for better and worse. My guest is Nir Eyal (Near A-yall). Nir consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and is the author of the international bestsellers Hooked, and Indistractible, which have sold over 1 million copies in more than 30 languages. Nir’s research and writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today. Nir has a new book, BEYOND BELIEF: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, and I took the opportunity to go head on with our cultural perspective on beliefs. To help you see if you're interested, I'll read some concepts that came from Nir and our talk: Beliefs can be helpful regardless of if they are true. Beliefs are the driver of sustained motivation. But not because they are necessarily true. If you make a triangle with belief on one side and behavior on the other, belief is the foundation underneath…

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