The Inside Look: Chatting with the New York Times’ trust editor.

The Inside Look: Chatting with the New York Times’ trust editor.

From The Kicker by Columbia Journalism Review

March 26, 2026 · 53 min · Season 12 · Episode 7

About this episode

The episode features a discussion with New York Times technology reporters about their approach to seeking comments from sources.

I must confess that initially I was a bit skeptical of the concept. The New York Times was promoting a Q&A with two technology reporters, Mike Isaac and Sheera Frankel, and their editor, Pui-Wing Tam. The headline, in 2014 BuzzFeed style, was “Reporters Seek Comment. What Happens Next May Surprise You.” Over the course of several hundred words, Isaac, Frankel, and Tam explained how they ask sources for answers, especially those who might not be inclined to respond. Who is this for? I wond...

People in this episode

Guests: Mike Isaac, Sheera Frankel

Topics covered

  • journalism
  • technology
  • reporting
  • media ethics
  • communication

Keywords

  • New York Times
  • reporters
  • technology
  • communication
  • journalism

Mentioned in this episode

Organizations: New York Times

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