About this episode

Chris Koerner interviews William Lindholm about his innovative middleman business that uses cakes to enhance sales outreach.

Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ━ I sat down with William Lindholm , who built a wild new business around cold caking , sending cakes to prospects to book sales meetings. We talked about how he started with birthday cake automation in Norway, moved to San Francisco, pivoted into outbound sales, and hit $120,000 in monthly revenue just weeks after the pivot. William broke down why physical gifts cut through better than cold calls, emails, and DMs, especially as AI makes online outreach noisier. We also talked about using cakes for agencies, real estate, accounting, customer retention, and how he uses AI agents to source and negotiate with bakeries. You can find William on LinkedIn: https://www.linkedin.com/in/william-daymaker/ contact@daymaker.com https://www.daymaker.com/ Enjoy! --- Watch this on YouTube instead here…

People in this episode

Host: Chris Koerner

Guest: William Lindholm

Topics covered

• middleman business
• sales strategies
• cold outreach
• entrepreneurship
• AI in business
• customer retention

Keywords

• cold caking
• sales meetings
• birthday cake automation
• monthly revenue
• AI agents
• physical gifts
• customer engagement

Mentioned in this episode

Organizations: Daymaker, LinkedIn

Places: Norway, San Francisco

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