354. Design Ad Creatives That Gets Attention - Here's How
About this episode
In this episode, Salome Schillack discusses effective ad creative strategies specifically designed for course creators, contrasting them with traditional e-commerce approaches.
Tired of being told you need 500 fresh ad creatives every single day just to keep your Meta ads alive? 🚀 Here's what most ad advice gets wrong for course creators: it wasn't built for you. It was built for e-commerce — for selling lipsticks, hoodies, and fidget spinners on a tight seven-to-ten-day promo window. When coaches and course creators follow that advice, it quietly backfires. You're not selling widgets. You're selling transformation. Your funnels are longer, your campaigns are mostly lead magnet and webinar ads, and you only need to reach the right person once to get that email address. In this episode I walk you through the creative strategy actually designed for online experts — including the "microsecond test," the placement "twin set" trick, and the anti-fiddling plan that makes Facebook and Instagram ads feel easy again. ☕️ 🔥 In This Episode: Discover why e-commerce ad advice actively penalizes course creators who follow it Learn the "microsecond test" that tells you instantly if your creative will stop the right person Master the placement "twin set" method so your ads work in newsfeed, stories, and reels Build a simple three-to-five concept system you can set up…
People in this episode
Host: Salome Schillack
Mentioned in this episode
Organizations: Meta, Facebook, Instagram, Ads Foundations
Places: thelaunchlounge.com
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- 358. Your Sales Page Is Leaking Money If It's Missing These 5 Things
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