About this episode

Neil Callanan discusses how businesses can effectively combine activism with profitability through data-driven storytelling.

How do businesses do good while doing well? What if brands could prove that activism doesn’t just inspire—it sells? Neil Callanan is the founder of LooseGrip and creator of the Grasp Impact Framework, helping mission-driven companies measure how their campaigns move culture, grow commerce, and fuel real-world change.

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