Episode 147 - Turning Data in Stories with Neil Callanan
From The Leadership Window by Dr. Patrick Jinks
January 27, 2026 · 1h 8m
About this episode
Neil Callanan discusses how businesses can effectively combine activism with profitability through data-driven storytelling.
How do businesses do good while doing well? What if brands could prove that activism doesn’t just inspire—it sells? Neil Callanan is the founder of LooseGrip and creator of the Grasp Impact Framework, helping mission-driven companies measure how their campaigns move culture, grow commerce, and fuel real-world change.
People in this episode
Host: Dr. Patrick Jinks
Guest: Neil Callanan
Topics covered
- data storytelling
- business activism
- mission-driven companies
- cultural impact
- commerce growth
Keywords
- data
- stories
- activism
- business
- cultural change
- commerce
- impact measurement
Mentioned in this episode
Organizations: LooseGrip
Books & works: Grasp Impact Framework
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