How a Successful Podcast Can Create a Loyal Audience--and Grow Your Business
About this episode
Bob Gatty interviews podcasting expert Michelle Glogovac about building a successful podcast and growing a loyal audience.
In this episode of Lean to the Left, host Bob Gatty talks with podcasting expert Michelle Glogovac, founder of MLG Collective, author of How to Get on Podcasts, and host of multiple successful podcasts including Read the Damn Book, Kitchen Briefs, and Beyond the Campaign. Michelle explains why podcasting continues to grow despite intense competition, how independent podcasters can compete with major media personalities, and why trust is the secret ingredient that makes podcasts such a powerful marketing and communications tool. She also shares her remarkable journey from selling jet fuel to becoming one of the industry's leading podcast publicists. Whether you're a small business owner, entrepreneur, author, activist, or aspiring podcaster, Michelle offers practical advice on launching a show, finding your audience, creating compelling content, and using storytelling to build meaningful connections. She also discusses the success of her fast-growing Kitchen Briefs news series and reveals how she manages multiple podcasts while helping clients secure guest appearances on shows around the world. In this episode: ✅ Why podcast listeners trust podcast hosts ✅ How podcasting can help…
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