How Landscapers Get Leads From Social Media
About this episode
Sebastian Lopez Fernandez discusses how landscapers can effectively use social media to generate leads and revenue.
Most landscapers don't abandon social media because they're bad on camera, they quit at week three because nobody ever handed them a system. Sebastian Lopez Fernandez, Co-Founder of Awake Abroad Media, has helped landscaping companies turn owner-led content into millions of views and real revenue and he breaks down exactly how. For a $1M–$10M landscape business, an invisible owner is leaving trust, leads, and booked jobs on the table every single week. IN THIS EPISODE: - The three-pinned-post foundation — who you are, what you do, and client results — that converts visitors before you ever post a single reel. - The "comment SPRING" funnel: how a ManyChat auto-DM hands over a lead magnet, captures the email, and tees up a follow-up call. Built once, then automated. - The 7-11-4 trust rule and why five posts across five platforms equals 25 weekly exposure points working for you. ⏱ TIMESTAMPS 0:00 — Why "Not Wanting to Be an Influencer" Is a Myth 3:41 — Why Owners Must Be the Face of Their Business 9:35 — Getting Past Shyness and Fear of Content 11:21 — The 3 Pinned Posts to Optimize Your Profile 14:00 — Hook, Story, Takeaway: The Content Framework 15:26 — Building Funnels Bottom-Up…
More episodes of The LeanScaper Podcast
- The Peak Season Traps You Don't See | Landscaping Profit
- Justin White's People Playbook | Scaling to $10M
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