About this episode

Nir Eyal discusses the root causes of distraction and how to enhance focus through behavioral design.

Staying focused and avoiding distractions has never been more difficult. We blame our phones, the constant notifications, and endless distractions, but the root cause of distraction isn’t your phone—it’s how you respond to it. Nir Eyal is a globally recognized behavioral design expert and NYT bestselling author of Hooked, Indistractable, and has just released his newest book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. With a background in psychology, technology, and business, Nir has spent years studying how habits are formed and how distractions take hold. His frameworks have empowered millions to form better habits, enhance their focus, and unlock greater agency in their lives and businesses. In our conversation, Nir shares a powerful framework to understand the difference between traction and distraction, and why most people don’t actually know what they’re getting distracted from. He also explains how persistence is a key driver for long-term success, the hidden influence of limiting beliefs, and how small shifts in mindset can dramatically increase your ability to stay focused and follow through on the activities that…

People in this episode

Host: Justin Donald

Guest: Nir Eyal

Topics covered

• focus
• distraction
• behavioral design
• entrepreneurship
• productivity
• habits

Keywords

• distraction
• focus
• habits
• productivity
• entrepreneurship
• behavioral design
• internal triggers

Mentioned in this episode

Books & works: Hooked, Indistractable, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results

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