About this episode

Jon Ostenson discusses how franchising can provide a faster and more structured path to business ownership compared to building a business from scratch.

Building a business from scratch might seem like the obvious path to financial freedom, but it comes with a unique set of challenges. And in many cases, it can be one of the slowest and riskiest ways to create consistent cash flow and income, especially without the right systems, support, or experience in place. That’s why I’m excited to introduce you to one of our newest Lifestyle Investor Mastermind members, Jon Ostenson. Jon is the Founder and CEO of FranBridge Consulting, where he helps individuals identify, evaluate, and invest in non-food franchise opportunities and has spent years helping investors transition into business ownership through franchising.  His firm has been recognized twice on the Inc. 5000 list, he’s the author of Non-Food Franchising , and he is a highly sought-after expert who helps investors navigate the franchising space with a disciplined, strategic approach. In our conversation, Jon breaks down why franchising can offer a faster and more structured path to business ownership, why due diligence is critical before investing hard-earned money, and why “boring” businesses are often more profitable than well-known companies. In this episode, you’ll…

People in this episode

Host: Justin Donald

Guest: Jon Ostenson

Topics covered

• franchising
• business ownership
• cash flow
• investing
• financial freedom
• due diligence

Keywords

• franchising
• cash flow
• business ownership
• investing
• recession-resistant
• due diligence
• franchise opportunities

Mentioned in this episode

Organizations: FranBridge Consulting

Books & works: Non-Food Franchising

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