About this episode

Ashley St. Clair joins Rick Wilson to discuss the inner workings and challenges of the MAGA influencer ecosystem.

Elon Musk’s ex and former MAGA social media influencer Ashley St. Clair joins Rick Wilson to expose the truth behind the MAGA influencer ecosystem—how it works, who profits, and why it’s starting to fall apart in real time. From clout-chasing grifters to coordinated messaging and manufactured outrage, this episode breaks down the business model behind right-wing social media and the hypocrisy fueling it. As the MAGA movement fractures and influencers turn on each other, this is the inside story of a political media machine built on clicks, cash, and chaos—and what happens when the audience finally sees through it. • • • • • Ashley St. Clair is on X @stclairashley, on Instagram @asc.sys, and on TikTok @ashstc. Rick Wilson is on X at @TheRickWilson, on Bluesky at @TheRickWilson.bsky.social, and you can check out Rick's Substack at therickwilson.substack.com . You can check out more of LP's work at www.lincolnproject.us and on X at @ProjectLincoln. Go to https://ethos.com/lincolnproject for a free quote today. #ad Visit https://bollandbranch.com/lincoln and use code: LINCOLN at checkout to receive 15% off your first order + free shipping. #ad

People in this episode

Host: Rick Wilson

Guest: Ashley St. Clair

Topics covered

• MAGA influencer ecosystem
• political media
• social media
• right-wing messaging
• influencer campaigns
• clout-chasing
• hypocrisy

Keywords

• MAGA
• influencer
• social media
• politics
• Rick Wilson
• Ashley St. Clair
• hypocrisy
• clout-chasing
• media machine
• business model

Sponsors

Ethos, Boll & Branch

Mentioned in this episode

Organizations: MAGA, Lincoln Project, Substack, Bluesky

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