
Rick Wilson discusses Trump's self-centered campaign strategy for the 2026 elections and its implications for the Republican Party.
This week's EITR is not surprising. It’s that Trump is going to make the 2026 elections all about him, and it’s not going to work. Rick breaks down Trump's plan to spend MAGA Inc.'s war chest on a national ad campaign centered on himself rather than the vulnerable Republicans who need the help most. Rick talks about how this strategy only worked when Trump's numbers were sky-high — now that strong support has collapsed, claims of a booming economy land flat against real pain at the pump and in farm country. He also tells the story of MAGA Inc. as less a normal PAC than a Trump family fund that's helped cover his own legal bills, leaving candidates like Ken Paxton and Jon Husted to fend for themselves. Rick calls for voters to see through what's coming next: a grievance narrative building toward a "stolen election" excuse, set against a backdrop of real failures in Iran, a drained strategic oil reserve, and instability abroad, in 2026 and beyond. • • • • • Rick Wilson is on X @TheRickWilson, Bluesky @TheRickWilson.bsky.social, and Substack at therickwilson.substack.com . More from LP at www.lincolnproject.us and on X @ProjectLincoln. #EITR #ETTD #RickWilson #LincolnProject…
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