About this episode

The episode explores the complexities of motorcycle dealership pricing and the efforts of the National Powersports Dealers Association to simplify it.

Many things in life are perplexing, but none more than this: buy a pack of Sweet Caporal cigarettes from old Mrs. Harrison down at the general store, and she doesn’t charge a separate fee for handing them to you or for having them shipped to her store. And yet, when you buy a motorcycle, the price on the manufacturer’s website isn’t what we pay at a dealership, because it's subject to shipping fees and setup charges as separate line items. Why isn’t there just one price? The National Powersports Dealers Association is lobbying for just this. But, alas, it’s not as simple as it sounds. Longtime dealership man and NPDA board member Mark Sheffield joins us to untangle the bizarre and byzantine pricing practices of the motorcycle industry. All this on The Lowdown Radio Show. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: ADVrider.com

Guest: Mark Sheffield

Topics covered

• motorcycle pricing
• dealership fees
• industry practices
• consumer awareness
• lobbying

Keywords

• motorcycle
• dealership fees
• pricing practices
• NPDA
• shipping fees
• setup charges
• consumer rights

Mentioned in this episode

Organizations: National Powersports Dealers Association

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