Here's Why The Motorcycle Industry's Shows Are Dying Out
About this episode
The episode discusses the decline of traditional motorcycle shows and the shift towards custom and lifestyle events.
Motorcycle shows have been a staple of the cold-weather months for generations. Most of the old-school, new-product, OEM-supported shows have gone the way of non-ABS equipped new motorcycles—they're nowhere to be found. In the US, the slick show circuit disappeared in favor of custom and lifestyle events, like Born Free or The One Show. Or become industry-only shindigs, like AIM expo. But in the UK and in Canada, traditional shows have maintained a death-like-grip on an ever-shrinking clientele. ADVRider.com managing editor Zac Kurylyk pops in this week for a discussion with Neil Graham about what it looks like to view an event hanging by a thread. Or is that a noose? Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Host: Neil Graham
Guest: Zac Kurylyk
Topics covered
- motorcycle industry
- trade shows
- custom events
- lifestyle events
- market trends
- event attendance
Mentioned in this episode
Organizations: ADVrider.com
Places: US, UK, Canada
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