About this episode

The episode discusses the competitive dynamics between Indian Motorcycles and Harley-Davidson amidst a shrinking cruiser market and the implications of aggressive marketing strategies.

Indian motorcycle have a new owner and a new CEO and they're gunning for Harley-Davidson. As the cruiser market shrinks, the competition between America's two brands, in the wake of unconfirmed reports of Indian's controversial and inflammatory new initiative, becomes personal. New Harley CEO Artie Starrs is mocked for his pizza and golf past, while Indian boss Mike Kennedy (ex of Harley-Davidson) is held up as the real-deal rider. But beyond the hyperbole, we delve into the effectiveness of political-style attack ads. Is taking down your competition a way to gain market share, or do you risk alienating the exact same people you're attempting to lure into your camp? Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: ADVrider.com

Topics covered

• motorcycle competition
• cruiser market
• political-style ads
• market share
• brand rivalry

Keywords

• Indian Motorcycles
• Harley-Davidson
• motorcycle industry
• market competition
• advertising strategies

Mentioned in this episode

Organizations: Indian Motorcycles, Harley-Davidson

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