The Coming Revolution In The Motorcycle Industry Will Affect ADVs

About this episode

Michael Uhlarik discusses the motorcycle industry's hidden sales data and the current state of the ADV market.

Our guest this week is Motorcycle Global’s Michael Uhlarik. For his industry clients, Michael has exhaustively researched the marketplace, and he shares some of his findings with us. Most startlingly, perhaps, are his findings about the invisible 10 percent of sales that don’t show up on any official Motorcycle Industry Council ledger. Michael also shares some thoughts about the ADV market—hint—we may have passed the peak, and we end with a review of Harley-Davidson’s financials. And for once HD isn’t blaming “market headwinds” for its woes. That’s news right there. And stick around at the end of the show, where we'll review an online riding course that will give you a better chance of being around next year at this time. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Guest: Michael Uhlarik

Topics covered

• motorcycle industry
• ADV market
• sales research
• Harley-Davidson financials
• online riding course

Keywords

• motorcycle
• ADV
• sales
• Harley-Davidson
• financials
• market research
• riding course

Mentioned in this episode

Organizations: Motorcycle Global, Harley-Davidson, Motorcycle Industry Council

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