Episode 24-02: How Vegas Builds the NFR Experience: VP of Corporate Marketing Bo Gardner

About this episode

Luke interviews Bo Gardner about the marketing strategies behind the Wrangler National Finals Rodeo and the fan experience in Las Vegas.

Luke sits down with Bo Gardner, Vice President of Corporate Marketing for Las Vegas Events — the team behind one of rodeo’s most iconic stages. Bo brings a unique blend of Western roots and big-city marketing expertise. He’s one of the key people helping elevate the Wrangler National Finals Rodeo into a world-class, city-wide celebration. In this episode, Luke and Bo dive into: • How Las Vegas Events turns the NFR into a ten-day festival of rodeo, entertainment, and fan experience. • His role as General Manager of the Junior National Finals Rodeo, which spans ten days inside the Wrangler Rodeo Arena. • The strategy behind corporate marketing for rodeo, including sponsorships, partnerships, and year-round engagement. • Why the “NFR Experience” is designed to give every fan a rodeo moment—even those without an arena ticket. • How Bo’s lifelong connection to the Western lifestyle influences his approach to major-event branding. • The behind-the-scenes work that keeps Las Vegas the home of the NFR and the heartbeat of rodeo in December. ━━━━━━━━━━ ★ Thanks for watching! We appreciate you tuning in and supporting The Luke Branquinho Show. Be sure to like, subscribe, and drop a comment…

People in this episode

Host: Luke Branquinho

Guest: Bo Gardner

Topics covered

• rodeo
• event marketing
• Las Vegas
• fan experience
• Western lifestyle
• corporate sponsorships

Keywords

• NFR
• rodeo experience
• Las Vegas Events
• event branding
• sponsorships
• fan engagement
• Western culture

Mentioned in this episode

Organizations: Las Vegas Events

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