Ep 715: Get Specific, Create Demand with Taylor Friese of Maker Bakery
From The Maker's Playbook by Rebecca Ickes Carra
April 3, 2026 · 1h 15m · Season 7
About this episode
Taylor Friese discusses how getting specific about her audience has led to significant demand for her work.
Send us Fan Mail Most of us have been told — implicitly or explicitly — that success as a maker means growth: more followers, more orders, more revenue. But what if the real question isn't how big can this get, but what do I actually want from this? Taylor Friese of Maker Bakery built a waitlist that stretches years into the future not by chasing a bigger audience, but by getting radically clear about who she makes work for and why — and letting that clarity do the marketing for her. And when...
People in this episode
Host: Rebecca Ickes Carra
Guest: Taylor Friese
Topics covered
- success as a maker
- audience growth
- clarity in marketing
- business strategy
- entrepreneurship
Keywords
- maker
- business growth
- audience
- marketing
- success
Mentioned in this episode
Organizations: Maker Bakery
More episodes of The Maker's Playbook
- Ep 718: When Demand Meets Boundaries with Debi Stoliar of Curiosibee Ceramics · May 31, 2026 · 1h 34m
- Ep 717: "Where are They Now?" with Camille Beckles of Camille at the Wheel · May 9, 2026 · 1h 15m
- Ep 716: Taking My Own Advice · April 26, 2026 · 51 min
- Ep 714: How to Make Confident Business Decisions in Your Art Business (or side-hustle) · March 20, 2026 · 26 min
- Ep 713: “Overnight Success” with Aaron Raymond of Redacted Ceramics · March 6, 2026 · 1h 17m
- Ep 712: Monetizing Our Hobbies with Matt Robinson · February 14, 2026 · 1h 37m
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