How to Protect Your Business Legally Without Getting Overwhelmed with Noeli Serna
About this episode
This episode discusses how to legally protect your business without feeling overwhelmed, featuring insights from corporate attorney Noeli Serna.
If you’re building a business and “the legal stuff” keeps getting pushed to the bottom of the list, this episode is your reset. Paulina sits down with corporate attorney + mom Noeli Serna to walk through how to protect your business early (without spiraling) —from choosing a name the right way, to trademark basics, to the contract clauses that come back to bite you when you move fast. In this episode, you’ll learn how to: Use AI wisely (and why “ChatGPT contracts” can get you in trouble) Know when it’s time to stop treating your business like a hobby and actually get legal Do a quick trademark “knockout search” before you spend money on branding Keep business + personal finances separate (and why it matters) Protect yourself with the right partnership agreement + clean business records Spot the contract fine print that can block subcontractors, trap you in bad terms, or mess with payment Noeli also shares what she had to unlearn as a daughter of immigrants, how delegation changed her life as a working mom, and resources for women entrepreneurs. You don't want to miss this!
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